What is acceptableWhat is not acceptable
The purpose is to educate the public. It is balanced and neutral and allows the individual to form their own view.The purpose is to achieve a change in the law or policy which would not advance the charity’s educational purposes. It is not neutral and presents the individual with biased and selective information in support of a preconceived point of view.
The researchers are not linked to a particular view or opinion.The researchers are linked to a particular view or opinion which suggests bias.
The arguments and conclusions are based on an objective analysis of evidence/data.The arguments and conclusions are based on opinion and supposition.
It is balanced and presents and explores both sides and a range of options. It is clear what process and criteria were used to achieve this.It is not balanced and only explores one side of the argument.
It does not promote a specific policy unless that policy furthers the education purposes of the charity.It is designed to promote a specific policy and is really seeking to achieve a political outcome and risks being used as a political vehicle.
At events, several people with a range of views on a topic each address the audience.At events, the audience is only addressed by people with the same views on a topic.

If you would like further advice, please contact Sara Sayer from Birketts’ Charities Team.

This article is from the April 2019 issue of Essential Trustee, our newsletter for charity trustees and senior management. To download the latest issue, please visit the newsletter section of our website. Law covered as at April 2019.

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