Birketts has advised Great Lengths S.p.A S.B., Italian leading manufacturer and distributor of premium natural hair extensions for professional hairdresser salons globally, on its acquisition of its long-standing distributor for the UK & Ireland markets, HB Collective Limited and its subsidiaries. Great Lengths is backed by DBAG Fund VIII, a fund advised by the international private equity firm Deutsche Beteiligungs AG (DBAG).
The acquisition represents an important strategic step for Great Lengths, bringing its UK and Ireland distribution operations in-house and strengthening its presence in key international markets.
The Birketts corporate team advised on all legal aspects of the transaction and was led by Helen Garner (Partner), supported by Harry Close and Summer Beames. They were assisted by Edward Bouckley (commercial) and Robbie Watson (tax). Financial advice to Great Lengths was provided by Jon Jesky and Chantal Van Stipriaan of Blick Rothenberg.
Vito Pollina, Great Lengths said: “This acquisition marks an important milestone for Great Lengths as we continue to invest in strengthening our international business. HB Collective has been a valued partner for many years and bringing the UK and Ireland distribution operations into the group creates new opportunities to further enhance customer service, deepen relationships with salons and further develop the brand in these important markets. We are grateful to Helen and the Birketts team for their responsive and commercially focused support throughout the transaction.”
Helen Garner, Partner at Birketts, commented: “We are delighted to have advised Great Lengths on this strategic acquisition. It was a pleasure to work alongside the Great Lengths team and their advisers throughout the process, and we look forward to seeing the business build on the opportunities created by bringing its UK and Ireland distribution operations into the group.”
Key Contacts
