Birketts worked in partnership with marketing experts Passionbrand and international brand consultancy Industry to develop the firm’s new brand identity.
Centred on the firm’s growth ambitions, the identity reflects Birketts’ reputation for continually striving to deliver excellent client service, combining innovation and creativity with the best legal advice.
A striking purple and a ‘birketts’ logo in a contemporary lower case replaces the tradition blue and yellow, combining elements often seen in modern technology brands with a colour that distinguishes Birketts in the legal sector. The brand proposition is based on the concept of ‘Next Level Law’ - helping businesses and individuals reach their goals no matter what they are.
Commenting on the brand refresh, CEO, Jonathan Agar said: “We are very excited about the new look and feel of our new brand identity. Birketts is a firm that is growing rapidly both nationally and internationally and we wanted an identity that represents that. Birketts have always put our people and our clients at the heart of everything we do and keeping that ethos and culture is really important to us and was central to the thinking that went into the rebrand.“
Senior Partner James Austin added: “We want out reputation for first class legal advice combined with outstanding client service to be the things that set us apart. ‘Next Level Law’ is the natural next step for us to take.”