Retail to e-tail

How to get online quickly and stay the right side of the law.

Retail to e-tail

It’s never been more important for a retail business to have an online presence. The decline of the high street, accelerated by the COVID-19 pandemic, has seen a surge in online retail sales. It’s therefore vital that retailers diversify their sales channels to ensure they’re able to be agile during this period of unprecedented uncertainty.

Whilst the various vaccines have heralded the start of a return to normal, the roll out of the vaccination programme will take time. Businesses are unlikely to see anything close to ‘normal’ returning any time soon. Further, even when the economy can fully open-up again, the length of the pandemic has been such that consumer habits will have changed for good. The effect of this is that, even when all restrictions are lifted, a high proportion of consumer purchases will continue to be online.

If retailers are to get through the coming months they need to ensure they are in the best possible position to maximise both in-store and internet sales now and also once restrictions are lifted. To do this a retailer needs to get online, and do so quickly. However, it can be daunting to know where to start, particularly when it comes to what terms and policies are needed to sell online legally. Selling online brings with it more legal issues than selling in-store, and retailers need to make sure they stay the right side of consumer and data protection law.

To help retailers get their online operation running as quickly (and as cheaply) as possible, we’ve prepared a guide on online selling which contains all the information and legal documents a retailer needs to get selling online lawfully. The guide, which has been prepared by lawyers who are leading specialists in their fields, contains the following template documents:

  • terms and conditions for the sale goods online
  • website terms of use
  • website acceptable use policy
  • website cookie policy
  • privacy policy.

The documents have been drafted so they can be completed by a retailer without the need for expensive legal advice. Further, the documents come with a user-friendly and practical guide setting out some background to the documents (and why they’re needed) as well as details of the information a retailer is legally required to display on its website and advice on handling customer payments.

Priced at just £600 + VAT, the guide represents an incredibly cost-effective way for a retailer to start benefitting from selling online, safe in the knowledge that they’re operating on the right side of the law.

For more information, please contact Edward Bouckley on 01603 756535 or [email protected].

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