Compliance Masterclass for Marketers
The aim of this course is to ensure that your marketing team fully understands how the complex marketing rules under the GDPR and the Privacy and Electronic Communications Regulations work.
Why choose this course?
Organisations wishing to promote their goods and services or their charitable aims and activities must comply with complex rules when collecting and using personal data for marketing purposes.
This course is designed to ensure that your marketing team have the knowledge to build and maintain a reliable marketing database and understand how to target communications appropriately to ensure that you avoid being subject to the wrong type of publicity in the event of an ICO investigation or fine.
Course Content
- Seven steps to marketing compliance
- Understanding how and when to use consent, the soft opt-in and legitimate interests
- Adapting your approach for your audience: B to B marketing vs B to C marketing
- Common issues and risk
- Case study: applying the rules in practice
To discuss your specific requirements and get a quote please contact Mark Gipson or Andrew Priest.
Really well presented and planned. Great to have Q&A opportunity at the end. Very approachable and friendly, knowledgable trainers. Quite clearly experts in their field. A great session.
Data Protection Training Attendee
