Based in the village of Badingham, Best of Suffolk founders, husband and wife Alex and Naomi Tarry, started the business in 2006 after spotting a demand for unique self-catering holiday lettings in the county. The pair grew their business from six cottages to more than 400 in their 15 years at the helm but are now stepping back from Best of Suffolk.
Sykes Holiday Cottages have more than 25 years of experience in the industry and more than 14,000 properties available as holiday lettings across the UK. Previously acquiring other businesses based in idyllic areas of the UK such as Devon, Cornwall, The Cotswolds and the Lake District, they now host more than a million holidaymakers every year. Best of Suffolk will run as a sister agency and their headquarters will remain in Suffolk.
Partner Alex Nelson (Corporate) led the Birketts team advising Best of Suffolk, with support from Solicitor Sarah Branwhite (Corporate), Legal Director Stacy Aspden (Commercial Property), Partner Catherine Johnson (Employment), and Senior Associate John Kahn (Tax).
Speaking after the acquisition, Partner Alex Nelson said: “Alex and Naomi were a delight to work with and I wish them the very best moving forwards. Best of Suffolk is a fantastic business with a unique collection of more than 400 properties and we very much look forward to seeing its continued success alongside Sykes.”
Alex Tarry added: “My sincere thanks to Alex Nelson and her team for their diligent work, high-quality service and taking the time to understand our specific circumstances. Their attention to detail made us confident the difficult decision to step back from the company was the right one at the right time. Our team, Naomi and myself are all immensely proud of the work we have done to make Best of Suffolk a leading holiday lettings provider in the county. We know our customers will enjoy the same wonderful properties and exemplary customer service, and that the future of Best of Suffolk is sure to be bright thanks to our new partnership with Sykes.”