For general enquiries +44 (0)808 169 4320
  • Get in touch
  • About

    Birketts is a full service legal firm with offices throughout the East of England and in London.

    Whatever the challenge, we're here for you. As a proactive partner, we're always thinking about the changes and opportunities that you or your business will face, taking you to the next level.

    • Discover Birketts
    • Leadership Team
    • Offices
    • Environmental Social Governance
    • Compliance

    Our Culture

    Awards

  • Sectors
    • Agriculture
    • Banking & Finance
    • Care Homes
    • Charities & Not for Profit
    • Ecclesiastical
    • Education
    • Energy & Utilities
    • Family Business
    • Food
    • Healthcare
    • Housebuilders
    • Insurance & ReInsurance
    • International Services
    • Leisure & Tourism
    • Local Government
    • Motor Industry
    • Public Sector
    • Real Estate Investment
    • Retail
    • Shipping & International Trade
    • SIPPs / SSASs
    • Social Housing
    • Transport & Logistics
  • Services
    Services for business Services for individuals
    for business
    for individuals
    for business
    • Agriculture
    • Banking & Finance
    • Commercial Property
    • Commercial & Technology
    • Competition
    • Construction & Engineering
    • Corporate, Mergers and Acquisitions
    • Data Protection Services
    • Employee Incentives
    • Employment
    • Franchising
    • Health & Safety
    • Immigration Services
    • Intellectual Property
    • International Services
    • Litigation & Dispute Resolution
    • Planning & Environment
    • Property Disputes
    • Public Inquiries
    • Regulatory & Corporate Defence
    • Restructuring & Insolvency
    • Shipping & International Trade
    • Tax
    for individuals
    • Agriculture
    • Construction
    • Contentious Trust & Probate
    • Court of Protection
    • Data Protection Services
    • Dispute Resolution
    • Employment
    • Estate Planning & Wills
    • Family
    • Financial Crime
    • Immigration Services
    • International Services
    • Leasehold Enfranchisement
    • Motoring Offences
    • Personal Taxation
    • Private Criminal Defence
    • Probate
    • Property Disputes
    • Public Inquiries
    • Residential Property
  • Our People
  • Insight

    Legal Updates

    News

    Newsletters

    Events

    Webinars

    Podcasts

    Shaping excellence

  • Join us
    • Current Vacancies
    • Our Story
    • Life at Birketts
    • Learning & Development
    • Benefits at Birketts
    • Environmental Social Governance
    • Recruitment Contacts

    Graduates

    Business Services

    Legal Secretaries

    Lawyers

  • Home
  • News
  • Birketts advises Vanilla Electronics on PE investment from Literacy
Share on
Birketts advises Vanilla Electronics on PE investment from Literacy
July 1, 2020

Leading East of England law firm Birketts has advised the shareholders of Vanilla Electronics on a significant investment from Literacy Capital plc. The terms of the transaction were not disclosed.

Founded in 2002 by Dan Croft and his father, Vince Croft, as a component distributor, Vanilla expanded quickly to the provision of full supply chain management solutions for its customers, typically being specialist, high-end technology manufacturers in a range of sectors from oil and gas to healthcare. Based in Thetford, Vanilla now offers a fully outsourced service, from conceptual design, material procurement, kitting, manufacturing, through to end customer order fulfilment, product returns, warranty, repair and re-supply. Vanilla has recently on-boarded new CFO, Matt Negus, to support Dan in taking the business forward.

The deal was led by Ed Savory with Adam Jones advising on the equity investment and support provided by William Kemp, Macauley Alsford, Jane Saunders and Julia Burfoot (corporate), Andrew Ridout (commercial property), Karl Pocock (tax) and Sam Greenhalgh (employment).

Dan Croft, CEO at Vanilla commented: “We are excited about having Literacy invested in Vanilla which should provide the catalyst to fuel our accelerated growth plans for the business. The Birketts team was recommended to us and they have been brilliant from the outset. Ed and Adam and the rest of their team have been highly responsive and commercial, guiding us through this fast paced transaction in a controlled manner. We look forward to developing our relationship with Birketts going forward as we believe their approach and expertise is ideally suited to support us on our ambitious trajectory.”

Ed Savory, Corporate Partner at Birketts concluded: “It has been an extraordinary experience – started and finished in lockdown, only meeting the clients in person for signing at the end. In order to meet the client’s expectations we split the roles so that I led on the share sale whilst Adam focused on the private equity elements. This approach meant we were able to maximise our expertise on PE deals whilst keeping to the timetable. Dan and Matt have been immense fun to work with – it has been a pleasure advising this pair of young and dynamic entrepreneurs. There is no doubt that Vanilla has an exciting future, especially with Literacy behind it. The chemistry feels right which is crucial for PE-backed deals.”

The content of this article is for general information only. It is not, and should not be taken as, legal advice. If you require any further information in relation to this article please contact the author in the first instance. Law covered as at July 2020.

Join us

  • Business services
  • Experienced lawyers
  • Graduates

Information

  • Anti Slavery
  • Cookies
  • Fees
  • Statement

Find us

  • Contact us
  • Our People
  • Offices

Subscribe

  • Subscribe
© Copyright Birketts LLP 2022 All rights reserved
Follow us: