Birketts has advised Essex-based Genus Water on their sale to Kinetico Group subsidiary, Kinetico UK, one of the largest firms in the water treatment industry.

Founded in 1999, Genus Water combines manufacturing, design, supply and maintenance together with all the expertise of their staff to provide water treatment solutions nationwide. The company’s focus on investment and training has seen them develop new water softener product lines and establish themselves as both commercial and domestic market leaders.

Kinetico Group has operated for more than 50 years and currently has more than one million systems in place in more than 100 countries. Kinetico UK provides water solutions to a number of high-profile customers in the country, including Buckingham Palace, the Royal Mint, Thames Water and the Savoy.

The value of the deal has not been disclosed. Birketts’ Senior Associate Alex Forwood (Corporate) led the team advising Genus Water, which included Matthew Adamson (Corporate), Thomas Utting (Corporate), Jonathan Insley (Employment) and Robbie Watson (Corporate Tax).

Genus Water Managing Director Karl Goodwin said: “Kinetico is the perfect home for Genus Water, combining our years of development with their access to the global market. I’m sure that moving forwards, both businesses will only go from strength to strength. Alex was fantastic throughout this transaction – thorough, plain speaking and kept us informed every step of the way.”

Speaking after the deal, Alex added: “This sale is recognition of the years of hard work from the team at Genus Water and the increased value they can provide to those in the water treatment industry. Kinetico’s resources and strategy will see Genus’ advancements play a key role in the sector in the future. This transaction demonstrated once again the strength in depth and responsive, pragmatic service Birketts’ Corporate Team is known for.”